Social media marketing Research Paper Example | Topics and Well Written Essays - 1250 words

Social media marketing - Research Paper Example The paper focuses on the social media promotional strategies necessary for an organization to create effective relationships with its customers. Survival in the business today calls for a strong social media presence with a clear promotional strategy. It is also important to note that without a clear strategy, individuals from different departments within an organization share and tweet at will using the organization official page and handle. This is likely to promote different perception among the consumers due to unorganized marketing communication system thus organization stand to miss a chance to engage not only the current customers but also the prospective customers. An effective social media promotional strategy therefore ensures that an organization is focused on what it’s trying to achieve, what it should be doing, how well it should be done and measuring its effectiveness on return on investment (ROI) (Smedescu, 23). Branding is effective component of social media promotional activities since it ensures an organization message is consistent throughout all social media channels. Branding includes name, imagery and color scheme and should be applied at the same level throughout all the social media platforms such as facebook, twitter, Google among others. According to Shadkam and James (8), social media marketing personnel must ensure that their comments, statuses and updates speak with a unified voice. In this regard, the organization promoting its products and services through a social network must identify who represent its voice. However, some brand guidelines may be challenged especially when the company representative needs to make a conversation that leads to sharing of content. It is okay to be less formal when you want to achieve these objectives since the target consumers prevails upon the language of communication. It is also important to note that effective brand communication is achie ved when it is communicated in a language best

Mitt Romney As Potential President of the USA Term Paper

Mitt Romney As Potential President of the USA - Term Paper Example But he also plans to reduce the size of government. In order to generate that many more jobs, his plan will implement five (5) major initiatives, namely (1) Using America’s natural wealth in terms of available energy resources, under his leadership, American expenditure for imported oil will be rechanneled to local suppliers, thereby creating more jobs within the USA. (2) Under the Mitt Romney administration, USA will engage in better trade by obliging China not to cheat by stealing US technology and selling products with US technology at much lower prices. He will also find new markets for American products in order to improve the American Trade Balance. (3) Americans will be given better skills, better education, and re-training to match opportunities and enable the people to find jobs wherein they are qualified. (4) To further balance the budget, government will be trimmed down. This will cost some people their jobs. But as a result of having a better budget, Mitt Romney be lieves the economy will improve and become more attractive to investors. He believes the government should have less debts in order to have a better economy. (5) Government will encourage and support the creation of small businesses by eliminating red tape in government and controlling the taxes to make them less burdensome to entrepreneurs. To Mitt Romney, the current government policies discourage hiring and adds cost, both of which discourage small businesses from being created or from growing. These plans were meant to make the presidential campaign website significant. It tells the people how the present economic troubles of USA – its rising debt, its high unemployment rate, it deficit government budget, and internationally downgraded standing – can be resolved. Under the Obama administration, high unemployment rate continues to haunt America. And it seems the US government is sinking in rising debts with no solution in place after four (4) years of promising chan ge. B. Mitt Romney’s Solutions to Various Issues 1. National Defense (Afghanistan and Iran) In order to ensure the establishment of a more lasting peace, USA must make sure that terrorists are finally reduced to complete defeat and incapable of reviving themselves so as to become a threat to Pakistan and the USA, as well as anywhere in the world. Terrorists must be fully defeated and prevented from being a threat to the national security of Pakistan because Pakistan has nuclear missiles. If those weapons of mass destruction are stolen as a result of a strong organization of terrorists, our world will face a tragic future in the light of weakened international security. Mitt Romney will work closely with the US Military Intelligence and Field Commanders to make sure that the job of ending the terrorist organizations is thoroughly done. Iran, on the other hand, must not be allowed to possess or develop nuclear weapons. Or a nuclear arms race will take place among Middle East co untries. And European countries will certainly be endangered by Iran’s nuclear capability. 2.Health Care Under the Mitt Romney administration, the health care program will be decentralized to be decided upon by the local government of each State. He believes that centralizing health care will only increase the cost of implementing health care because of the central government bureaucracy. 3. Abortion The morale standard of Mitt Romney is higher because he respects the value of life. Under him, no