Case Study on Nike (Marketing) - 1526 Words

OVERVIEW OF THE CASE Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally known as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global. Nike produces a wide range of sports equipment such as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products. Nike recently teams up with Apple Company to produce the Nike+ products which can monitor a runner s performance through a radio in the shoe that can link to the iPods. Besides†¦show more content†¦They have Nike performance focusing on athletes, Nike active which includes â€Å"gym to street† wear, and Nike Fusion stylish clothing made of high performance fabrics etc†¦ With regards with the company itself, they have good mar keting. Nike has online stores where people can buy or browse for new designs etc†¦They market their product as high-performance products designed with high-technology features. Lastly, another strength is their strong management style and culture. Their founder created a strong culture based on loyalty and camaraderie, he trusts these employees to â€Å"Just Do It†. They continue to follow their founder’s philosophy which is Play by the rules, but be ferocious†¦It’s all right to be Goliath, but always act like David. Weaknesses Nike’s main weakness is their lack of focus on one main product. This is because of Nike’s commitment on having diversified products for athletes, meaning having too many different products available to sell to their customers. Due to this, they tend to have divided attention on each product line. Although having many different products might be advantageous (increased sales, additional market penetration, fall back in case one product fails), Nike should also consider the time amp; resources spent in maintaining each product. Another weakness that we could identify, although not as great as the first, would be Nike’s pricing strategy.Show MoreRelatedMarketing Management - Nike Case Study6867 Words   |  28 PagesMarketing Plan for NIKE MM 522 – Keller Gratudate School of Management ExecutiveRead MoreNike Markeing1333 Words   |  6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreThe Case of Nike1035 Words   |  5 PagesWEEK 1 – CASE STUDY: THE KEY MARKETING STRATEGY OF NIKE Nike is considered to be a leading athletic footwear manufacturer, which makes up over 30 percent and 50 percent of global and US market share respectively. In order to reach customers’ demands and get profits, Nike has executed/implemented a number of marketing strategies. This essay will examine Nike’s key strategies from1962 to 2009. The most essential marketing strategy called â€Å"Pyramid of influence† was expressed by Product, Place andRead MorePsychology of Business - Nike She Runs1414 Words   |  6 Pagesrelevant case/problem, account for and discuss how a psychological perspective can qualify those.† Hand in date: 8th May 2014 Julie Ingemann Jensen 3 Pages Copenhagen Business School 2014 Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred running shoe choice. Nike recognisedRead MoreThe Key Insight That Helped Nike Develop Holistic Marketing Strategy? Essay842 Words   |  4 PagesCase Study Questions: 1 What was the key insight that helped Nike develop a holistic marketing strategy? Before the Internet era, Nike had already established itself. It had done well though TV ads and celebrities getting on board like Bo Jackson. However, when the new era came, it changed everything for Nike. They needed to be able to change with the new era. If millions of people use Facebook, IG, and Twitter, Nike needed to expose themselves in those areas as well. Therefore, they became moreRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreRunning Head: Ambush Marketing Case Study1020 Words   |  5 PagesAMBUSH MARKETING CASE STUDY 1 AMBUSH MARKETING CASE STUDY 4 Ambush Marketing Case Study Hieu Le Columbia Southern University Ambush Marketing Case Study In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tacticsRead MoreNike Inc. : The World s Leading Athletic Footwear, Apparel And Equipment Company894 Words   |  4 Pages Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, â€Å"bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete† (Nike, 2016). Nike’s mission statement relates to every human on this earth regardless of size or shape. The two goals of Nike Inc. are to serve and inspire the athlete and to reach a large audience (Nike CR Report, 2014). Nike has done an incredible job meeting these two goals becauseRead MoreNike Case Study Essay856 Words   |  4 PagesNike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment.    Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our culturalRead MoreNike Feedback and Evaluation Strategies693 Words   |  3 PagesNike Feedback and Evaluation Strategies Figure 1 - Nike Sports Performance Laboratory (Nelab, 2012) Nike is the worlds largest sports and fitness companies, earning fourteen billion dollars in revenue and has one of the worlds most identifiable logos the swoosh (Financial Review, N.d.). Research and development is conducted by the Nike Sports Research Laboratory (NSRL) and is located on the Nike campus in Portland, Oregon. At this facility, Nike engineers study all facets of athletes and their

`` A Theology `` Is Christian Theology A Pile Of Dead...

With the rise of modernity, a technological shift has allowed our society to be more interconnected than ever. The supercomputers that we call cell phones can connect us to one another, to information, and to cultural developments almost instantaneously. However, also following this rise of modernity is a cultural drift that manifests itself as the fall of Christendom, or the divorce between gospel and Greco-Roman civilization that make them as disconnected as ever. The challenges of nihilism and the historical-critical method appear to have severed the historical ties that the Church once had to mainstream culture. Through the modern framework of a divorce of culture and church, Robert Jenson, in his book, A Theology in Outline: Can These Bones Live?, deconstructs and illustrates various theological concepts in an attempt to answer the greater theological and historical question within his subtitle: is Christian theology a pile of dead bones in today’s society? In an attempt to answer this question, Jenson wields scripture, specifically the overarching narrative of God’s identity, as a gauge of validity that denies, confirms, or modifies various theological concepts that arise out of both historical and social developments. Following Jenson’s central image of the dead bones of Israel, the structural basis, or bones, of Jenson’s body of theology is solely biblical scripture. Through this truth-seeking test of scripture, Jenson vividly and comprehensively illustrates theShow MoreRelatedThe Violence Of Black Lives2507 Words   |  11 Pagesthe real world, it will mean more violent death. There are some racist cops in America, and sometimes they abuse their power. Black Lives Matter specializes in drawing the public’s attention to this phenomenon. But before we bury the police under piles of restrictions, we should consider. What kinds of people are likely to end up on the force if it becomes a miserable, hyper-regulated job tha t nobody respects? By contrast, what sort of people do we need if we want to see crimes solved? Good detectivesRead More Hiroshima Essay4466 Words   |  18 Pages laugh, and cry. His hair parted in the middle and rather long; the prominence of the frontal bones just above his eyebrows and the smallness of hi mustache, mouth, and chin gave him a strange, old-young look, boyish and yet wise, weak and yet fiery. He woke up a 5:00 because he could not sleep. He was worrying about his wife and kids, and a massive raid on their town. Mr. Tanimoto had studied theology at Emory College, in Atlanta, Georgia. He started to carry his things and belongings from the churchRead MoreSda Manual Essay101191 Words   |  405 PagesVersion. Copyright  © 1973, 1978, 1984, International Bible Society. Used by permission of Zondervan Bible Publishers. Bible texts credited to RSV are from the Revised Standard Version of the Bible, copyright  © 1946, 1952, 1971, by the Division of Christian Educatio n of the National Council of the Churches of Christ in the U.S.A. Used by permission. Texts credited to RV are from The Holy Bible, Revised Version, Oxford University Press, 1911. Printed in U.S.A. 09 08 07 06 5 4 3 2 1 ISBN 0-8280-1947-9Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesrelationships for a very long time, the history of humankind illustrates that these principles have not always been practiced. Especially in our current day, what we know and what we demonstrate do not always match. Dr. Bob Moorehead of Seattle’s Overlake Christian Church, who resigned his own position under a cloud of accusations, described it this way: The paradox of our time in history is that we have taller buildings but shorter tempers, wider freeways but narrower viewpoints. We spend more but have less;

Self Determination in the Elderly free essay sample

The researchers found that the studies program does in fact have an influence on the students’ perceptions. TOPIC CONTENT This article was published on March 15, 2008 in the Journal of Nursing Ethics. The topic discussed is whether Nursing Student’s perceptions of the Elderly would change after being given an Ethics course. The article falls within the bounds of the journal as this is a publication centering on Nursing Ethics, which is clearly the subject of the periodical itself. No masthead description is attached to the article. STYLE The manuscript does conform to APA style in its major aspects. Each page of the journal does contain a page header; however it alternates with the author’s name and the title of the publication. All information is cited correctly using footnotes. The structural differences in which the paper deviates from APA style is the lack of a Title Page, and variation in formatting. We will write a custom essay sample on Self Determination in the Elderly or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Instead of the four major sections being shown as Title Page, Abstract, Main Body and References, the paper is organized as a Research study in the format of Introduction, Background, Aims, research questions and hypothesis, Method, Analysis, Results, Discussion, Conclusion, and References. INTRODUCTION The beginning of this article concisely describes in two paragraphs the nature of the study. The introduction serves its purpose by highlighting the importance of patients’ self- determination as a crucial value to grasp in nursing. The first paragraph identifies the ever growing need of nurses who understand this value due to the boom in older patients. In the second paragraph, the author points out the problem which is the basis for the research study: that although the need for care is increasing, a less than favorable perception of working with these older patients exists with many nursing students, and practitioners. The writers further bring to light the need for action by defining this as an ethical problem. To solve the problem and conclude the introduction, the writers bring in this idea of a study geared to indentify the impact of ethics education on the topic of nursing students’ negative attitudes towards gerontology. An explicit hypothesis is stated in the Method section 1. It reads â€Å"In this study, we set a hypothesis that the content in nursing studies would have a positive effect on nursing students’ perceptions of self determination in elderly patients in long term care settings. The origin of this hypothesis has not been made explicit however has been linked to research evidence during previous studies on the same topic. For example â€Å"studies have also demonstrated that gerontological content can have a Self-determination in the elderly 3 positive effect on student nurses’ attitudes towards older patients. † The hypothesis was correctly derived fr om the theory cited. METHOD The method is so described that a replication is not possible without further information. The setting is given as â€Å"the nursing ethics course offered at the nursing college during the time of data collection. The exact location of the school or the name of the course is not given. If this information is granted however, it is likely that the study would be replicable. The instrument used was a modified self-administered questionnaire that the new researchers would once again have to take into consideration when replicating the experiment. The researchers found this study to be accurate and they themselves will be replicating the study to â€Å"investigate further any changes that can be identified in student nurses’ conception of the self determination in older people in Finland†. The subjects were not sampled randomly from the population to which the results will be generalized. The sample has three inclusion criteria; being a student nurse, having undertaken theoretical studies in geriatric nursing, and undergoing a period of clinical training in geriatric nursing. Informed consent was obtained by participants of this research study. The respondents were â€Å"informed about the voluntary and confidential nature of the data gathering and analysis†. The probable biases in sampling that exist are that the sample content is highly skewed because 90% of the 120 subjects used were women. The controls used for experimenter influence and expectancy effects were that the questionnaire was administered to the participant anonymously, they filled it out on their own, information sessions were organized for the students by the researcher and students were given oral and written information about the study. In addition, pilot testing did not show any reason to revise the questionnaire. Special variables affecting the subjects that were not part of the experimenter manipulation were participant variables such as age, ethnic background, gender, and experience in the nursing field. According to studies, â€Å" nurses who have previous experience working with older adults have been shown to be very positive about their work and limited experience, young age, and being male were factors for showing less favorable feelings towards elderly people. The control groups were appropriate. The subjects in the pretest group served as the control group. They were given the questionnaire, before taking the ethics seminar to see what their raw attitudes elderly patients and self-determination were. Then the variable of the ethics seminar was introduced and the effect of the independent variable- the seminar, on the dependent variable-the attitudes of the students, was measured. Three different studies were organized. Using the first study as an example, the following is how validity and reliability were established. This study was the nursing students’ perceptions of elderly patients’ willingness to Self-determination in the elderly 4 exercise their self determination. Utilizing Cronbach’s alpha, which is an internal consistency measure or reliability, the researchers calculated the correlation of willingness to exercise their self-determination with the following other variables: receiving information on their own care, to be asked for their permission for nursing interventions, to exercise their right of refusal during care, and to make decisions about their own care. The overall alpha value in the pre-test of the extent to which elderly patients are willing to exercise self determination was 0. 63 at pre-test and 0. 77 at post-test, with an increase of 0. 14. 11. This shows a reliable level of internal consistency, and that the ethics seminar increased this reliability level. To measure construct validity we must consider the adequacy of the operational definition of variables. The study has face validity. It is measuring what it is supposed to measure; the perceptions nursing students have towards the elderly self-determination level. The research shows a predictive validity that is stronger as far as nursing student’s knowledge on the self-determination of their elderly patients. The study revealed that after the seminar more students thought that elderly patients had good opportunities to control their treatment, limited willingness to exercise their self-determination, and more of a perception on whether the elderly had any insight into their own medical treatment. The numerical values are not explicitly stated but the study does say â€Å"our results confirm earlier findings related to positive attitudes towards elderly patients† 13 (356) The measures are free from biases regarding how the questionnaire was set up, every person given the questionnaire had the opportunity to ask a researcher if there was something they did not understand.

My Values in Life

Values are qualities that one considers to be worthwhile and as such, act as the driving force in their lives. A person’s values take precedence over other qualities and therefore dictate the manner in which an individual may act in particular instances. In my life, I have a number of values that I hold dear.Advertising We will write a custom essay sample on My Values in Life specifically for you for only $16.05 $11/page Learn More These values are as a result of my upbringing, my principles in life as well as my socialization. In this essay, I shall identify the core values that I hold and the manner in which they influence my everyday choices, actions and plans that I make. One of the educational values that are fundamental to me is achievement. This is as a result of my belief that what defines me most as a person is my determination to succeed and my desire to make a positive contribution to society through my career. Achievement is therefore one of the values that is most important to me since in today’s world, achievement and success are mostly tied together with educational success. As a result of this, I hold my educational exploits in high esteem since education is one of the avenues where one’s determination leads to quantifiable success. I greatly value close relationships with my friends and constantly seek to cement the same. This is because good friends can assist one achieve his/her goals in life and can sometimes even be closer than family. For this reason, I invest a lot of time and effort in my close friends. I make it a priority to be a part of the significant moments in my friends’ lives such as their birthdays, wedding days and even baby christening ceremonies. In addition to this, I always ensure that I inquire as to their well beings periodically. Growth and personal development for me is a very fundamental value and its importance in my life cannot be understated. It is my believe that my life is not worth much if I do not strive to constantly improve on my achievements as well as in becoming a better person. This value of personal grown and development greatly impacts on my day to day living especially when it comes to establishing new relations. It is generally my rule that if a new relation will not add any value to my life, then I should not waste my time exploring it. One of the constant realities in human life is that we will always be surrounded by needy people. As such, on a social level, I always strive to give my services to the less fortunate. In my opinion, a life well lived is one that is lived in such a way that it makes a difference to someone else’s life. This is the philosophy with which I have led my life up to this point and at all times, I try to make a difference in the lives of the people that surround me. Helping other people is therefore a value that I value not only in myself but also in other people. While modern day living h as somewhat lead to a degradation of the value of family from what it used to be in gone years, I still hold the value of family to be very important in my life. To me, one’s family members are the ones who will stand by you no matter the situation and encourage you through life’s troubles.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More While I reckon that family may not always be supportive or as ideal as I envision it, in my experience my family is closely knit and always stands up for me. I therefore always have my family in mind when making my decisions and consider how my actions will affect them. In addition to this, I try seek guidance from members of the family who are more experienced than I am before making monumental decisions in my life. It has been argued that honest men and women are a dying breed. This statement holds true in our capitalistic society where profits and p ersonal gains are the primary objectives. The means by which one goes to achieve success is often overlooked and as such, the ends justify the means. Even in the midst of such an environment, I still hold honesty as one of my core values. Without a doubt, this is mostly as a result of my upbringing whereby honest was applauded and dishonesty shunned. Also, I have come to realize that when one achieves success though honesty, the level of satisfaction that comes with it is truly unrivaled by any other feeling. Owing to my upbringing, I have a huge regard for religion. As such, one of my spiritual values is engaging myself in some religious organization. While it is true that most of my religious values are as a result of my upbringing, I have over time come to embrace them as my own and therefore make it my personal duty to be actively involved in my religious organization. To me, this brings about a sense of balance and helps me be more reflective and appreciative in my life. My rel igious values impact on my decision making since I try not to make choices which are contrary to my religious beliefs. In this paper, I have identified some of the values that I hold dear to me. I have also identified how this values impact on the choices that I make as well the actions that I take. From this deep exploration of my values, I have come to the realization that my values greatly dictate how I treat the people around me as well as how I prioritize on matters. I believe that as a result of my values, I strive harder to achieve the things that I want in life and as such, I am a better person as a result of them. This essay on My Values in Life was written and submitted by user Carl J. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Hysteria elects Presidents essays

Hysteria elects Presidents essays I, using my extreme psychic powers, have figured out that Bush will win the debates. This should go against logic. Kerry is clearly the better speaker and smarter person, right? Right. However, in a post 9/11 environment, none of that really matters. What is going to win out in the mind of the American public, intellectual arguments, or two word catch phrases? What the public today really wants is Fox News-like intellectual McDonalds. On their face, the Bush motives and arguments seem to make the most simplistic sense. If your view and your world are bourne out of simplicity and stupidity, the way to fight terror is to invade the Middle East...the rationale for anything can be easily reduced to "protecting the American people". "Mr Bush, you flip-flopped on your promises to limit carbon monoxide, and you pulled us out of the Kyoto treaty, causing international outrage." "I did it to protect American businesses." "Mr. Bush, your invasion of Iraq has de-stabilized the Middle East, and possibly made the terrorism situation worse." "I did it to protect the American people" "Mr. Bush, your tax cuts have exacerbated a huge deficit, and contributed to the economic problems we now face." "I did it to put money back in the hands of the American people." "Mr. Bush, you allowed the assault weapons ban to expire, placing AK-47s and Mac-10s in the hands of anyone who can skirt the system." "We need our arms to protect the American people." Hysteria and fear dominate our time. Logic does not. Americans very much like sexy European accents, but they don't really like high-fangled European logic, or a worldview that involves other countries. The stupidity we now face is monumental. Never in the history of the world has a world superpower been so oblivious to everything going on around it. Jingoism and chauvinism reign supreme. Kerry's "flip-flops" are nothing new to politics...they ...

Juridical and Juridicial

Juridical and Juridicial Juridical and Juridicial Juridical and Juridicial By Maeve Maddox Peter Ki asks: Whats the difference between juridical process and juridicial process? My first reaction to the question was juridicial isnt even a word! However, juridicial is a word and a Google search brought up several thousand uses of it, although the list of hits was headed by Googles little red Did you mean: followed by the word juridical. The OED acknowledges the existence of juridicial with this curt entry: a. Relating to the legality of an action.  Ã‚  b. = JURIDICAL Merriam-Webster, on the other hand, doesnt even have an entry for juridicial, My conclusion is that juridicial means the same thing as juridical, so, unless lawyers attach some specialized meaning to juridicial, Id go with juridical. A juridical process is a process determined by law. Juridical differs from judicial. The adjective juridical means relating to the administration of the law. The adjective judicial means relating to courts of law or judges. We can talk about the judicial system (the organization of courts and judges) or a judicial decision (one made by a judge). We can talk about a juridical interpretation of an action (strictly according to the law) or a juridical system (a body of laws by which a state or organization is governed). Then theres the word judicious which, although derived from the same origin as the legal terms, is a word for general use. A judicious person has sound judgment. Its to be hoped that judges will hand down judicious decisions from the bench, but theyre not the only ones who can be judicious. Careful shoppers can make judicious decisions about what to spend their money on. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Royal Order of Adjectives Time Words: Era, Epoch, and Eon50+ Words That Describe Animals (Including Humans)

Before the law Essay Example | Topics and Well Written Essays - 750 words

Before the law - Essay Example The law may be interpreted in very many ways. It may have a religious angle whereby the law represents a source of moral rightness and justice. This may mean that when one wants to find right thing or justice, all they need to do is to make an effort. According to the story it seems that justice is accessible to anyone with the audacity to take risks in order to find it. â€Å"the gate to the law stands open, as always†¦Ã¢â‚¬ 1 (Kafka para 5). The man from the country had his chance, but he chose to sit down on it. He was too afraid to make the effort to defy the dissenting voice of the door keeper and go through the gate like he was supposed to (Lima 183). That door had been his to go through but he seems to have too afraid of the first obstacle he encountered to think of alternative ways to get in (Kafka, Corngold and Greenberg 13). To this man, what he was looking for was so near, and yet so far. I think that the law in this case is a kind of a guideline for how life should be lived. Accessing this guideline and knowing how to live is the only way to be happy. The man in the parable does not know how to access the law and he is not creative enough to want to find out how he can gain entry (Kafka, Corngold and Greenberg 16). In life, many people search for what they can do to live happily. Sometimes, they find the path leading to a happy life, by they cannot gain access to the happy life simply because someone is standing on their way. They may end up in the same spot waiting for the right time to come so that they may get a chance to go where they want, but that chance might never come (Lima 184). This story impacts my life in many ways. The man from the country represents so many people who are too afraid to go the extra mile in search for the true meaning of life and happiness. â€Å"But the gatekeeper says he cannot grant him entry at the moment†2 (Kafka). Just like the man from the country, there are those people who believe every negative thing they hear. They know where to look but they do not have the courage to venture in. They instead listen to those voices around them that tell them that they cannot go in (Lima 187). In the meantime, they spend so much of their time and resources trying to please these people who will never let them have the true happiness and contentment that they are looking for. I have learnt from this story that I have the power to open and enter the gates through which I can find true satisfaction and happiness. I do not have to listen to other people w